Despite breaking some key rules of international retailing, the formula of selling Swedish designed products in the same manager everywhere seemed to work. Between 1974 – 1994 IKEA expanded from a company with 10 stores, only 1 of which was located outside Scandinavia, and annual revenues of $210 million from Germany , 49.5 percent from the rest of Europe, and 16 percent from North America. IKEA is beginning to expand in Asia, which generated 3 percent of total sales in 2000.