Interest continued for months. On 11 February 2009, Christopher Grima jumped off the South Causeway Bridge in Fort Pierce in Florida. The police report said that he "wanted to capture a video of himself jumping off the bridge, to gain attention of the recruiters" for this job. He quickly received a summons for breach of the peace / disorderly conduct.[6][7] More marketing-savvy applicants created blogs and established Facebook groups to create buzz about themselves. Two hoaxes also fueled interest. Tourism Queensland invested US$1m in the campaign and generated US$70m of global publicity just one month after the campaign's launch