Alternative media’s outreach and teach strategies are conducive to a social and experiential learning process that leads to media literacy. The examples of Free Speech TV and Indymedia illustrate how alternative media organizations conduct this outreach, not only to inform people about urgent social, political, and economic issues, but also to encourage citizen participation in both politics and media. The public sphere settings of alternative media contribute to the positive experience of diversity. Hybridity also exists in the full range of alternative media, and because of these variations, groups in civil society may shop around for a good match promoting their values via alternative media. Overall, the praxis inherent in accessing alternative media and becoming media literate involves complex, social learning processes within cultures of civil society. These processes are dynamic and empowered, and also interesting to study, especially in the current hyperactive times of educational reform and social and political challenge.