10. Values and norms.
Culture dictates the priorities people should attach to certain values; it indicates what should be the most important and least important values. In some cultures individuals are concerned with work, personal achievements and material things (e.g. the United States), whereas in other cultures people are expected to share, obey, and be concerned about others (e.g. Asia). Culture helps to reaffirm values, cope with difficulties, and find solutions to problems. Culture includes systems of values, and values create culture.