Expanding its healthier menue , without neglegting its golden arches. • Mcdonalds started to introduce local healthy traditional foods in each country as a part of its menue. • In Australia it reduced its ads towards kids by 50%. • French operation raised a printed ad saying that kids should not eat at the resturant more than once a week, Mac answered by saying that the majority of nutritionist belive that Mac can fit into a healthy diet and hired 2 french nutritionists.