The Marketing Vor Channel Planning Process k,ng With the Planning process tep FOUR: GOALS ANO OBJECTIVES :XAMPLE
,oal: Introduce Product A during the pl0a,n0 y1eJa1rv. T,,h is ,crease in safes product is to contribute a 10%
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bjectives: lntroJ n J V'
@- Reach sales of $1 million by Sep 30. . .
G} Price Product A as planned in the product introduction profile.