Warner Bros. has a solid financial position with USD 12 billion revenues generated during the year of 2012 alone with more than USD 1.2 billion operating income (Annual Report, 2012). Moreover, Warner Bros. has produced a series of successful franchises such as The Lord of the Rings, Batman, Harry Potter and Hangover that have immense contributions to the level of profitability of the company. Knowledge and experiences associated with the production of these successful franchises can be specified as strengths of Warner Bros.
The agreement of Warner Bros. with Netflix Inc. that allows the company to stream previous sessions of shows’ series shown on CW network can be added to the list of its strengths due to the associated potentials for profit maximisation.