Corporate Structure
Headquartered in Miami, Florida, Carnival Corporation is the parent of seven subsidiary companies. A 6-story, state of the art hurricane resistant structure houses the company’s data center, reservations system, and several other important units of the business.
The corporate structure at Carnival is built around the "profit center" concept. This concept is reviewed and updated when needed for control and coordination purposes. Carnival Corporation is present in most of the major cruise segments around the world, due to the existence of its major subsidiaries. This has allowed the company to have worldwide operations.
Chairman and CEO, Micky Arison views these units as companies, not just brands.
"Carnival doesn’t view a cruise the way Procter & Gamble would view toothpaste or Dial would view soap. Each of Carnival’s lines has its own personality and corporate focus.