Packaging is the first part of the consumers' tangible experience with your product. If a product or a company promotes itself as green and then uses excessive or unsustainable packaging, it is not sending a consistent message to the customer. Packaging should not only be seen as something that protects the product, it should also be seen as an opportunity to connect with the customer and transmit information about the product, what it is made of, how to best use it and how to dispose of it when a consumer is finished using it. There are two components to sustainable packaging: