Lazonick (1991) argues that, when seeking
to implement its business strategy, the
organization faces two principal sources of
uncertainty, namely (i) productive
uncertainty in its own ability to develop
and utilize human resources and new
technologies, and (ii) competitive
uncertainty in its product market which,
unless the firm is a monopolist, is inherent
in the ability of its rivals to respond with
their own business strategies. These two
sources of uncertainty – the internal
operations of the organization and its
external economic environment – broadly
correspond to Child’s (1997)