The Creature Nannie's target market is people who truly look out for their dog's best interests and can afford a pet foster family. Dog kennels are sufficient in terms of the care of a dog while someone is on vacation, however, the canines are never truly happy. The Creature Nannie is targeting the market of people that believe there should be another alternative for the care of their dog.
The other component of the target market is the customers must have enough money to cover the difference in cost, up to 80% more a day than a kennel. Not everyone can afford this price variance. The typical customer will have a household income above $60,000.