Gucci are particularly active in philanthropy relating to women’s issues and girl’s education. To date Gucci has contributed over $10 million to UNICEF during an eight-year partnership, through a mix of charitable donations and by creating ‘UNICEF’ products, whereby 25% of the retail proceeds are passed on to the charity.
In 2013-2014, the House’s donations from sales of the Gucci Nice shopper bag will benefit UNICEF’s “Schools for Africa” and “Schools for Asia” initiatives, which aim to provide access to quality education for millions of the most vulnerable children.