Conclusion Remarks and Implications
This article addresses, with a theoretical
basis, the practical merit of current
flourish smartphone apps, augmented reality
entertaining applications, and so many
interesting /useful service innovative
concepts based on the ICT collections
worldwide on www.consumer- lab.es. The
research results encourage any industry,
from automobile to restaurant /foods,
adopting any ICT application on, from game
to social networking, in order to deliver its
brand image for any business purpose of
from new product introduction to business/
brand promotion. All of which direct to help
increase customers’ value and purchase
intention and therefore enhance the service
providers’ business benefits.