In the implementation of the Royal Chiatralada Project, emphasis is placed on implementing His Majesty the King’s initiatives called “Sufficiency Economy” that encourage the villagers to become self-sufficient and improve their long-term quality of life Moreover, issues regarding optimal utilization of the natural resources and agricultural input available in Thailand as well as agricultural by products and wastes are also emphasized. The project rely on scientific and technology progress in conducting studies, research, and experimentation. They are fully operational in order to promote and disseminate the knowledge by demonstration of simple method suitable for individual farmers and all people who are interested. The Royal project has 2 types are Non-Profit project and Semi-Commercial project.
After I was vising Royal Chitralada Project, I think about crate new business. The inspiration for my new business is the farm diary. The farm dairy is one from all project of Royal project. The King aim to study and experiment with all aspects regarding dairy farming to find the most suitable operation for the condition of Thailand. There are activities regarding processing diary product to promote dairy consumption to Thai people. The Suan Chitralada Dairy Farm can be considered the starting point of the semi-commercial type of the Royal Chitralada Project. Upon receving a gift of a few heads of cows and bulls, in 1962, His Majesty the King donated an amount of his personal funds towards the construction of the Suan Chitralada Dairy Farm for the purpose of conducting research on disseminating dairy farming techniques and promoting milk consumption in Thailand.