From an operations research framework, the study employs the following research methods: first, primary techniques of data gathering through interviews with key people concerned with operations of the PCOO New Media; second, secondary techniques of data gathering through statistical data obtained from social media analytics, accomplishment reports, agency memoranda related to PCOO New Media; third, review of related literature regarding E-Government, Government Communication, Social Media, and case studies of government agencies using Social Media. The researcher used Edward’s (1972) Software, Hardware, Environment, Livewire or SHEL Model to assess the operation of PCOO New Media .