The result include laws and customs --something shifting with little advanced notice --that vary by industry and region as dominant forces evolve.In some ways,these laws and customs are an extreme contrast to those found in the countries whose companies dominate international business.
Thus,foreign companies and their employees must determine what these differences are and how to adjust to operate successfully to them.Although we cannot cover all aspects of this adjustment process, a brief discussion of the roots of Saudi traditions and a sample of both cultural norm and foreign operating adjustments to them should help you understand the importance of culture in international business.