Industry preparatory phase : The preparation is a
key period of the ProBE initiative. This phase entails
raising awareness of workplace hazards and building
up capabilities to better manage the hazards. A major
launch event takes place to mark the commencement
of the year’s programmes and is typically graced by a
senior political office bearer, such as the Minister of
State. This gives further emphasis to the importance of
the ProBE initiatives. Also, the media is used extensively
to heighten public awareness to ensure that the ProBE
messages reach a wider audience.