Our global branding efforts also include winning
fitmentson a growing portfolio of high-profile, premium-
grade vehicle models. We will focus especially on
ultrahigh-performancemodels that have extremely strong
brand images. Fitments on those models will enable us to
showcase our strengths in ultrahigh-performance tires and
in small-lot production and to hone those strengths further.
Strengthen our position in truck and bus tires and in
off-the-road tires
Truck and bus tires and off-the-road tires, for which
demand is growing rapidly worldwide, are important in
positioning “Yokohama” as a strong global brand. We
have fortified our offerings in truck and bus tires with
high-functionality products, such as tires that minimize
environmental impact and ultra wide base tires. But
further gains in this product sector will require
progress in strengthening our customer support in
after-sales service