Create daily and weekly plan for the communicating to the Zalora customer database about new fashion brands and new fashion trends.
Keep aware of fashion trends to develop exciting fashion content for the reader
Analyze data on past performance of the Newsletter and other campaigns and give input and decisions based on this.
Select and choose campaigns supplied by other departments in the marketing team and adapt them to be suitable for the Newsletter & CRM channel.
Formulate content for the campaigns, including working with merchandising to identify product selection, promotions/offers, copy/content, and subject lines.