People are surely that most important of any information system. Starbucks employees called the partner. A property of partner is intelligent.
The partner focuses on coffee and customer service. Because of these two things are the heart of the business of Starbucks.
Every partner will get the book "Coffee Passport." This book trains and contains all of the data sources about coffee. Such as source to plan a coffee, farm, roast a coffee etc. In addition, they will taste a coffee's flavor twice a year because every partner must have experience with the products they need to serve customers. The result is the partner can share the knowledge to the customers.