In an April 2005 meeting of GM’s top management team, Vice Chairman Robert Lutz suggested that it might be time to build another electric car. He noted that Toyota’s Prius hybrid had made Toyota look environmentally sensitive; whereas, GM was viewed as making gas “hogs.” The response was negative. Lutz recalled one executive saying, “We lost $1 billion on the last one. Do you want to lose $1 billion on the next one?”