1.Hasn't established itself as a major global player 2.Lack of sufficient branding & marketing exercise, i.e. the growth has not been because of marketing but in spite of poor marketing 3.Brand perception not as strong as competitors
1.Hasn't established itself as a major global player2.Lack of sufficient branding & marketing exercise, i.e. the growth has not been because of marketing but in spite of poor marketing3.Brand perception not as strong as competitors