Populations Are Youthful and Growing
While Japan, Europe, and the U.S. are worried about pensions and the rapid aging of their populations, emerging economies are young. Peter Drucker has declared that the "youth market is over,"7 but in the developing world, the youth market is just beginning. While only 21 percent of the U.S. population is under the age of 14, this figure is 33 percent in India, 29 percent in Brazil, and 33 percent in Iran (and remember, these percentages are on a much larger population base). Most of the world’s population growth will take place in developing countries.