On the other hand, Coke has vowed to ramp up marketing with an extra $3 billion over the next three years. In addition, a partnership with Keurig Green Mountain (NYSE:
GMCR
) is expected to ride the future wave of "home-brewed" sodas. ( As I wrote recently , Coke must know something I don't, because I don't see what long-term value Coca Cola expects from this partnership.)
To be sure, Coca-Cola has been on a buying frenzy to ramp up its healthy offerings with brands, such as VitaminWater and Odwalla. While this shift is a huge positive, soda remains 75% of Coca-Cola's global sales.
On the other hand, Pepsi's snack division makes up about 50% of the company's sales volume. Soda is just 25% of the company's U.S. sales compared to 60% of Coca Cola's. What this all means for investors is that Pepsi is better prepared to handle the unstoppable trend away from its flagship product than Coca-Cola.
Finally, Coca-Cola is one of Buffett's "big four" stocks, and he's said he's very unlikely to sell his position within the next five years. He may be missing the big picture with this company.
Risks to Consider: Sugar prices recently plunged to a near three-year low. While this may help lower costs for Coca-Cola and Pepsi products alike, I'm not expecting much of an effect since these companies generally lock in commodity prices through futures.
Action to Take --> I am certainly not saying that Coca-Cola is a bad investment, just that the edge right now is with Pepsi due to its product mix, healthy focus, and having less exposure to the declining market of sugary sodas. I think Coca-Cola is nearing the end of its glory days, and the share price may drop soon. Buying Pepsico's shares on a breakout of $83 with initial stops at $80 and a one-year target of $87 makes solid risk/reward sense.
On the other hand, Coke has vowed to ramp up marketing with an extra $3 billion over the next three years. In addition, a partnership with Keurig Green Mountain (NYSE: GMCR ) is expected to ride the future wave of "home-brewed" sodas. ( As I wrote recently , Coke must know something I don't, because I don't see what long-term value Coca Cola expects from this partnership.)To be sure, Coca-Cola has been on a buying frenzy to ramp up its healthy offerings with brands, such as VitaminWater and Odwalla. While this shift is a huge positive, soda remains 75% of Coca-Cola's global sales.On the other hand, Pepsi's snack division makes up about 50% of the company's sales volume. Soda is just 25% of the company's U.S. sales compared to 60% of Coca Cola's. What this all means for investors is that Pepsi is better prepared to handle the unstoppable trend away from its flagship product than Coca-Cola.Finally, Coca-Cola is one of Buffett's "big four" stocks, and he's said he's very unlikely to sell his position within the next five years. He may be missing the big picture with this company.Risks to Consider: Sugar prices recently plunged to a near three-year low. While this may help lower costs for Coca-Cola and Pepsi products alike, I'm not expecting much of an effect since these companies generally lock in commodity prices through futures.Action to Take --> I am certainly not saying that Coca-Cola is a bad investment, just that the edge right now is with Pepsi due to its product mix, healthy focus, and having less exposure to the declining market of sugary sodas. I think Coca-Cola is nearing the end of its glory days, and the share price may drop soon. Buying Pepsico's shares on a breakout of $83 with initial stops at $80 and a one-year target of $87 makes solid risk/reward sense.
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