5. Conclusion and Recommendations
Instead of our capital to keep going outside and serving foreign economy, since the research findings showed
that product quality, price, distribution and advertising are variables that influence consumer’s choice of
made-in-Nigeria shoes, our manufacturers and dealers of made-in-Nigeria shoes should endeavour to produce good
quality shoes at commensurate prices.
Manufacturer and dealer should ensure that adequate advertising a being done to create awareness and persuade
potential and actual consumers of made-in-Nigeria shoes. These shoes must be made available as at when needed
and where it is needed. This means that made-in-Nigeria shoes should be effectively distributed to different places,
so that the capital stays here and circulates, growing our economy.
Federal government should strengthen her policies on restriction or stoppage of importation of certain foreign
materials and products in order to encourage production/improvement of locally produced products, thereby
encouraging the consumption of these products.
Federal government should endeavour to put regular check on the production of made-in-Nigeria shoes as this
will help improve the standard of such products and compete with foreign brands