US President-elect Donald Trump's team of spokespeople and strategists had their work cut out during the 2016 campaign.
Mr Trump's history presented a possible public-relations disaster even before he decided to run.
Further scandals then emerged during the race.
But Mr Trump and his team often seemed to absorb the blows by simply changing the conversation - as we have seen again this weekend.
It may not always be deliberate, and we may never know the real intentions at play.
But here is how some of the biggest Trump controversies have played out.