Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don't make that mistake – tiered pricing can work for almost anyone. And without it, you're losing potential revenue.
What is tiered pricing?
At its most basic, it means providing your product or service at different price points. Nearly every major business you encounter uses it in some way. When you're choosing between shipping something 5-7 day, 3-5 day, 2-day or overnight, that's tiered pricing in action. It's around us all the time, whether we realize it or not.