Electronic retailing has a well-documented history of both failures and successes, and i has been the topic of many academic articles, dating back to the 1960s. A famous Harvard Business Review article over two decades ago predicted that supermarkets would soon be "shopped" at home through electronic connections. In fact, many online grocery projects such as Peapod and Webvan were attempted in the United States and Failed. The history of electronic retailing includes the early experiments in interactivity such as Qube, owned by Time Warner Cable, which stimulated interest in entertainment but not shopping. viewtron, a Knight Ridder and AT&T project in Florida, included the ability to run shopping carts through local supermarkets from a television set at home, in the manner of Pacman and Ms. Pacman, which were popular at the time. This project was backed by millions of dollars but failed. CompuServe started an online shopping mail in the early 1980s, but its retailing successes were limited, and company was later acquired by AOL. The primary reason Prodigy was started and funded by Sears (along with IBM) was to be a shopping service. Although Prodigy achieved limited success as an Internet service provider.its shopping capabilities never took off.