A long time ago two young men, Spiessshofer and Braun, set up a small corset factory. As a result of their entrepreneurial spirit and boldness their business grows and expands globally.
From making beautiful corsets in the beginning Triumph International becomes a product innovation leader, a trend setter who owns and leads the market and shapes perceptions
1)How do you think Triumph International shaped perceptions?
2)Can you name some key product innovations which made us very successful? (see appendices for suggested answers)