Watson has promoted education for girls, visiting Bangladesh and Zambia to do so.[115] In July 2014, she was appointed as a UN Women Goodwill Ambassador.[13] In September that year, an admittedly nervous Watson[116] delivered an address at UN Headquarters in New York City helping launch the UN Women campaign HeForShe, which calls for men to advocate for gender equality. In that speech she said she began questioning gender-based assumptions at age eight when she was called "bossy" (a trait she has attributed[117] to her being a "perfectionist") whilst boys were not, and at 14 when she was "sexualised by certain elements of the press". Watson's speech also called feminism "the belief that men and women should have equal rights and opportunities" and declared that the perception of "man-hating" is something that "has to stop".[116] Watson later said she received threats within 12 hours of making the speech, which left her "raging. ... If they were trying to put me off [of doing this work], it did the opposite."[118]