What happened with pizza in Russia is a very funny story. First, pizza
makers had to convince people to try it, and they had to explain that it was
similar to Russian vatrushka. Then, the Pizzeria restaurant opened up in
Moscow. The Russians may have liked it all right, but Pizzeria didn't succeed
with foreign visitors because the pizza didn't always have enough tomato sauce
and cheese! Another problem was that if you wanted to take the pizza home
with you, the chef wouldn't allow it. He didn't want the pizza to get cold.