OTOP Krabi Shop is souvenir shop and a Product OTOP (One Tambon One Product). The shop sells goods such as food, coats, bags, jewelry, key chain, pearls, which are used in a product that was produced by a group of people in Krabi. Most products are handmade. Food is the best-selling of shop is pepper shrimp. the chili sauce, shrimp, plug the original recipe, the flavor is delicious congenial customer. OTOP Krabi located at Krabi airport international is a smaller shop about 3-4 square meters. but there are many customers who came in every day to purchases in the shop. customers are mostly tourists and businessman .
SWOT Analysis for OTOP Krabi Shop
Strengths
single shop in Krabi airport international that sells pearl. a pearl of Krabi and imports from Japan Priced from THB 1000 onwards. The price depends on the quality and beauty of pearls.
There are a wide variety of goods.
The store is a customer tasting before you decide to buy to get the delicious taste.
Weaknesses
The shop is small.
Salesperson only one can not take care of all customers.
Cost of goods sold expensive.
Opportunities
high season there are a lot of tourists come to Krabi in Thailand. Make more sales.
Thailand country special events that appeal to tourists increased Make more sales.
Threats
Our customers come from a variety of countries, there are problems in communication.
When country are Krabi in Thailand floods cause damage to tourists. That is why visitors are not popular in the country, Thailand. The revenue decrease resulted.
Suggestions for possible strategy
Should increase the number of the salesperson
Should select a salesperson who can communicate in several languages. to take care of all customers.