The majority of chocolate is consumed in Europe and North America. This probably sounds like a familiar story, with developing countries producing inexpensive raw materials that are manufactured and sold as finished goods in countries, and generally, with chocolate. chocolate companies buy cacao beans at a low price and produce cacao and chocolate products to sell at a relatively high price. But the familiar story has a new chapter. Beginning in the 1980s, some consumers learned that cacao farmers were living difficult and uncertain lives. The farmers received money for their crops based on world markets, and the market price for cacao was sometimes so low that the farmers received less for their crops than the crops had cost to produce. In response, groups of consumers in Europe and the United States developed "fair trade" organizations to guarantee that farmers of cacao, as well as coffee and tea, would receive fair and consistent prices for their crops.