Eliot and his management team had initiated several changes to help increase RSE's profit margins. Chief among them, in late 2006, had been the implementation of Project CORE, a business wide initiative to improve and unify the corporate wide information systems. This project had already identified numerous opportunities for improving profits and sales. As a result, RSE's latest and earnings forecasts projected a steady increase over the next five years. The current plan (excluding merger growth) called for sales to hit $3 billion within five years (Exhibit 5). Despite Eliot's confidence and optimism for the future of the company, he believed that the stock market still undervalued his firm's shares.