_________ sites, such as Kickstarter, are making it easier for new ideas to enter the marketplace.
Crowdfunding
Discount
Government-sponsored
Traditional retail
And these newly cloud-computing empowered teams have access to all sorts of resources because of the nature of innovation today. Crowdfunding, with ideas like Kickstarter, has lowered the barriers of entry to new ideas in the marketplace, making access to both intellectual property and capital – money – much more readily available.
So now, ideas and products of the future can come from individuals; they don’t have to come from big companies or small companies, and they can be sourced from any place in the world.