Legal and Lobbying internal capabilities to deal with local and federal governments and antiquated hospitality laws (Law defined before the advent of modern technology).
A lack of focus on the positive environmental impact their business model provides to world (less exploitation of finite resources and more sharing)
Lack of differentiation for the business. To remain competitive new services and products need to be developed.
Incentives to ensure customers provide feedback on their experiences thus enhancing their trust and verification systems.
A robust and full end to end service, where customers can get from their front door to the renters door and back again from a single site.