Gauge media performance to confirm original objectives and strategies were met
Work with Internal Research teams to make sure that all elements of success are being utilized
Maintain budget control, develop media schedules and monitoring buys/schedules
Update team on status of all client projects
Study demographic data and consumer profiles to identify desired target audiences
Handle any client requests – i.e. plan changes, budget changes, provide marketplace information
Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business