The content is updated regularly and is very visually appealing; however, there is very little engagement with customers on behalf of the brand. Occasional replies to comments thank people for their feedback or advise them to sign up for the newsletter, but there is very little by way of actual conversation, leaving the page feeling somewhat ‘salesy’ and smacking of scheduled (and then ignored) content. More engagement with customers would potentially make for a more vibrant page as customers would feel like their comments and complaints were being heard.