Improving morale: allowing employees room for freedom of expression can keep them happier and more willing to work hard
Increasing business attractiveness: if current employees are content you are more likely to attract new key talent, and the dress down benefit itself is likely to be appealing to possible recruits
Cost-effectiveness: most staff benefits have a financial cost to the employer but dress down Fridays do not, allowing managers to improve their standing with staff without an associated financial burden
Improved effectiveness: some studies indicate that employees feel more effective, and perform better, when dressed casually
Improved interpersonal relations: formal business wear can encourage competitiveness, whereas casual wear – and the freedom associated with it – can create more of a team environment.
- See more at: http://net.workspace.co.uk/social/resources/guide-to-dress-down-fridays-and-casual-fridays/#sthash.uPJmIeS3.dpuf