As another example, cultures can vary in degree of directness in speech, with individuals from less direct countries (e.g. Japan) seeing individuals from more direct countries (e.g. United States) as pushy and rude . Leung and Tong (2004) emphasize several important cross cultural differences that could lead to misperceptions of impolite treatment, including the value put on maintaining face (i.e. avoiding embarrassment), desire for privacy, and norms for interacting with subordinates. Further, social categories may relate to sensitivity to different types of inter- personal injustice.