Some of the big name celebrities who have continued the positive brand image that we associate with Coca-Cola are Bill Cosby, Michelle Kwan, and Jennifer Lopez. Michelle Kwan and Jennifer Lopez are great endorsements because they both have avoided scandal and have kept an association with their occupation; Kwan with being an Olympic ice skater, and Lopez being a singer and actress. When we think of Bill Cosby, we think of a friendly family man. This is just the image that Coca-Cola has traditionally tried to associate with their products. In the commercial below, Bill Cosby tells all of the reasons why he likes Coke. He ads humor to the commercial by using words such as “delicioso” as well as his enthusiastic tone.