The codification strategy opens up the possibility of achieving scale in knowledge reuse and thus of growing the business.
Take the example of Randall Love, a partner in the Los Angeles office of Ernst & Young. Love was preparing an important bid for a large industrial manufacturer that needed help installing an enterprise resource planning system. He had already directed projects for implementing information systems for several manufacturers in other industries, but he hadn’t yet worked on a manufacturing project in this one. He knew other Ernst & Young teams had, however, so he searched the electronic knowledge management repository for relevant knowledge. For help with the sales process, he found and used several presentations on the industry—documents containing previously developed solutions—as well as value propositions that helped him estimate how much money the client would save by implementing the system.