The role itself would involve defining PPC strategies, which requires managing all tools that would be needed to support and optimise the performance of the campaign including bid management tools, such as Doubleclick or Marin. You would be responsible for keyword research and the analysis of those to determine what is and isn't working. You will be doing in-depth data and campaign analysis including competitor analysis, in order to optimise all campaigns within agreed budgets and targets. You will also be required to provide ad hoc and regular reports on all aspects of the campaigns performance for the clients.