As we have said, the greatest achievement of new media is the determination to overcome the borders of sequence and linearity of communication, the revolution in the principle of role separation in sending and receiving messages in the communication process. Thus, if the classic media functioned according to the principle fewto-many, which designates limited access to the media production process, selection, filtering, processing and dissemination of information, social media overlaps the roles of generator and content user. The boundaries of unidirectional communication specific to mass media are abolished in favor of bilateral directions, dialogue, which operates by the principle many-to-many and facilitates unrestricted access to mass
communication process.