...it was a protest against the consumer society but also against our "colleagues" on the Krautrock scene who had totally different taste/styling if any. I was very well informed about Warhol, Pop Art, Contemporary Art. I had always been very visual in my thinking. Also, during that time, I lived in a commune and in order to get the space that we lived in, I set up an advertising agency which existed mainly on paper. Most of the people that I lived with were trying to break into advertising so I was somehow surrounded by this Neu! all the time.