Around the world the cider opportunity continues to excite. It is a fast
growing category with large potential and HEINEKEN is the global
leader. We have successfully launched Strongbow Apple Ciders in five
new markets, created a number of flavour innovations for Strongbow
and Bulmers and brought storied brands such as Old Mout from
New Zealand into the dynamic UK cider market. We are not alone
in focusing on the cider category. This is good news. The more brands
that help tell the cider story the bigger the market for cider will become