Many brick and mortar companies have decided to
enter e-commerce markets. However, the effects of ecommerce
on individual business are varied based on
several conditions. The ability to attract and retain
customers is important to the success of online
businesses. This study examines how consumers
perceive online shopping and which factors are
perceived differently between consumers who prefer
online shopping and consumers who prefer offline
(physical store) shopping. The better an online
business understands the perceptions of these
shoppers, the higher the chance that they can attract
and retain customers.