defined as a body of individuals living in one Jousehold and the core unit of civilized society (Bierce,
1911), has been an important research topic in consumer behavior. In the panorama of demand for travel, the family
travel market has grown drarriatically. In the 2001 National Household Travel Survey (US Department of Transportation,
Bureau of Transportation Statistics, 2003), family-related reasons was the second most common cited trip purpose for
jong-distance adult travelers, accounting for 33 percent of all rips taken. This is a remarkably high percentage ,compared to
fhe vacation behavior of all Americans. According to the Travel Industry Association of America (2004), one in four
household trips in the USA (26 percent) include children Linder 18 - a total of 170.1 million trips in 2003. In today's
society, a vacation is not just for a fun time but an occasion to
defined as a body of individuals living in one Jousehold and the core unit of civilized society (Bierce,
1911), has been an important research topic in consumer behavior. In the panorama of demand for travel, the family
travel market has grown drarriatically. In the 2001 National Household Travel Survey (US Department of Transportation,
Bureau of Transportation Statistics, 2003), family-related reasons was the second most common cited trip purpose for
jong-distance adult travelers, accounting for 33 percent of all rips taken. This is a remarkably high percentage ,compared to
fhe vacation behavior of all Americans. According to the Travel Industry Association of America (2004), one in four
household trips in the USA (26 percent) include children Linder 18 - a total of 170.1 million trips in 2003. In today's
society, a vacation is not just for a fun time but an occasion to
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