From the perspective of marketing strategy, Toyota can be taken as a company that has
successfully achieved its mission statement, successfully branded its distinctive competencies,
and profoundly achieved its organizational objectives. This success is based on its successful
market strategy. This is corroborated by the fact that all of its products studied in this paper
(Toyota Corolla, Camry, and Prius) do fall into Star quadruple under the Boston Matrix.
In quintessence, it can be said that Toyota is an outstanding case for learning how to build
and implement market strategy, get penetration in the market, manage product life cycle, uphold
market positioning, best use of integrated market communication (IMC), and branding its
product in the mindset of the customer. In short, Toyota is a notable example that proves how
important is marketing strategy in the life of a company and managers.