"Natural Sound" The Yamaha ideal
Although audio components make use of high grade electronics, for Yamaha their ultimate purpose is to faithfully reproduce the original sound of a recording. As a result of pursuing this ideal, Yamaha designed the Natural Sound (NS) Stereo series to allow people to enjoy the true sound of music in their own homes. How accurately could recordings be reproduced? The catch phrase "faithful reproduction" was often heard in the music trade in the 1960'. Yamaha's response to this was unequivocal: "reproduction should be natural". Adding unnecessary effects and enhancements just because the sound was passing through electronic components would have been a mistake. Yamaha waned to convey the individual nuances of each instrument contributing to a piece of music. Yamaha's conviction regarding sound, and as a maker of musical instruments, is condensed in the phrase "Natural Sound"